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ESTV And NFL Alumni Association Unveil Super Bowl LIV Esports Experience


ESTV (, the first-ever dedicated channel for esports and gaming personalities, and National Football League (NFL) Alumni Association ( today announced the inaugural ESTV NFLA Esports Experience at the SuperFest Miami LIVE festivities commemorating the big championship game, Super Bowl LIV, to be held in Miami Gardens, Fla.

ESTV and NFLA will organize the esports entertainment experience at the 4-day event from January 30 to February 2, 2020, bringing together professional NFL players and alumni, professional gamers, and gaming enthusiasts.

“”ESTV is pleased to announce a unique experience that joins football fanatics and esports enthusiasts at the biggest event leading up to Super Bowl LIV,” said Eric Yoon, founder and CEO of ESTV. “Our event at SuperFest Miami LIVE is a tremendous opportunity for brands to engage with over 600,000 people anticipated to attend and media from 23 countries. ESTV is offering a variety of exclusive sponsorship packages designed to provide maximum brand exposure and access to Super Bowl personalities and attendees.”

At SuperFest Miami LIVE, fans will experience A-list concerts, art exhibits, mouth-watering culinary creations, interactive games, VIP parties, kid zones, sports forums, virtual game experiences, and immersive entertainment during the Super Bowl celebration near Hard Rock Stadium.

“We are excited to partner with ESTV to launch our esports initiative prior to Super Bowl LIV,” said NFLA marketing director Brent Reece. “ESTV is providing an opportunity for esports fans to connect with NFL and alumni personalities, while helping the NFLA raise awareness for its charity ‘caring for kids’ and local community needs. We plan to make this partnership an ongoing tradition at every Super Bowl.”

ESTV NFLA broadcast team includes former CNN senior correspondent and NFL Network on-air talent director, Marc Watts, former Green Bay Packers all-time leading running back and Hall of Famer, Ahman Green, former Chicago Bears safety, Brock Vereen, and former New England Patriots running back and Super Bowl winner, Shane Vereen, NFL Alumni, Aaron Beasley as hosts and commentators.

Super Bowl LIV esports sponsorship opportunities for the ESTV NFLA Esports Experience include branding at the esports official broadcast center, player viewing area and uniform, custom awards program, broadcast and programing integration, product display, NFL players meet-and-greet, halftime locker showdown presentation, and other custom activations.  Sponsorship levels include:

  • “Title Sponsor” includes all title, logo use, event and on-site branding, and brand exposure opportunities, plus 12 Super Bowl LIV tickets and luxury hospitality package;
  • “Presenting Sponsor” includes logo use, event and on-site branding, and brand exposure opportunities, plus 12 tickets and luxury hospitality package;
  • “Product Sponsor” for on-site branding and product display, plus eight tickets and luxury hospitality package;
  • “Media Partner” for logo use, event and brand exposure, plus eight tickets and luxury hospitality package.

For complete sponsorship details and inquiries, please contact LVL UP Group at (213) 258-4165.

Jerry Milani
Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at jerry (at) jerrymilani (dot) com.