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Chief Marketer: NFL And Susan G. Komen Use Fortnite To Reach Online Gamers

Fortnite at E3 (Credit: Sergey Galyonkin)

Millennial gamers love their streaming content on Twitch and YouTube, and marketers are following the eyeballs.

With that in mind, Chief Marketer reported that the NFL is partnering with Twitch and Epic Games, publisher of Fortnite, on a series pairing its players and Twitch Streamers, know, appropriately enough, as The Twitch Rivals Streamer Bowl.

Indeed, esports tournaments with celebrities competing alongside professional streamers for charity, particularly surrounding a tentpole event like the Super Bowl, have the potential to provide massive reach for brands targeting young gamers.

Jerry Milani
Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at jerry (at) jerrymilani (dot) com.
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