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SportTechie: Mike Matheny’s Analytics Makeover: Why the Baseball Manager Went Back to School

Mike Matheny (Flickr/Corn Farmer) Mike Matheny's immediate managerial prospects seemed dim after his dismissal as St. Louis Cardinals skipper in July of last year. Though he had great success on the field in the win-loss column, most GMs "these days," (as if the mid-2010s no longer fit that definition) are looking

SportBusiness: TeamSpeak connects with Overwatch League

Online communication services provider TeamSpeak has agreed a three-year deal to become an official supplier to esports competition the Overwatch League. From a SportBusiness report: San Diego-headquartered TeamSpeak will develop a custom solution for the Overwatch League based on its existing technology platform. As the official voice supplier for the Overwatch League,

SportTechie: Oakley plans to prototype sports sunglasses using HP’s Jet Fusion 3D Printer

Andrew Cohen looks at a new process allowing Oakley to print prototypes of performance sunglasses. “With HP’s breakthrough 3D printing technology, we will not only accelerate our design to production timeline, but we will also reconceptualize the way our products are made, pushing the boundaries of sports performance,” said Nicolas Garfias,

HanesBrands Invests In High School eSports Athletes

Whether on field or online, HanesBrands believes every high school athlete has the heart of a champion. And as the esports season officially kicks off in high schools across the country, the company’s Champion brand will be supporting the sport’s diverse and growing number of participants. Champion is the uniform and fanwear provider of

Chief Marketer: NFL And Susan G. Komen Use Fortnite To Reach Online Gamers

Fortnite at E3 (Credit: Sergey Galyonkin) Millennial gamers love their streaming content on Twitch and YouTube, and marketers are following the eyeballs. With that in mind, Chief Marketer reported that the NFL is partnering with Twitch and Epic Games, publisher of Fortnite, on a series pairing its players and Twitch Streamers, know,

Oakland University First D-1 School To Add Varsity Esports Team In Michigan

From left, Greg Jordan, Director of Campus Recreation and Well Being, Chris Roumayeh, co-owner of Team Renegades, Ora Hirsch Pescovitz, President of Oakland University and Steve Waterfield, Director of Athletics. Oakland University has become the first Division I university in the state of Michigan to formally announce the addition of a varsity esports

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