You are here
Home > FOOTBALL > Seattle Times: Amazon’s Cloud Computing Will Help Seahawks Tackle Data For ‘A Competitive Advantage’

Seattle Times: Amazon’s Cloud Computing Will Help Seahawks Tackle Data For ‘A Competitive Advantage’

Every sports franchise is looking for competitive advantages. The best-selling book and hit film Moneyball put some of the methodology behind finding the market inefficiencies into words and pictures, and while analytics have taken hold throughout every league, teams are still working on ways to stay ahead of the curve, or at least not get caught behind.

Which brings us to the Seattle Seahawks’ efforts in the area of cloud computing, chronicled in this Seattle Times article. If you’ve spent some time on Twitter and have football as an interest, you’ve probably seen the sponsored ads pop up in your feed featuring some of Russell Wilson’s highlights with an analytics bent.

Using sensor data and Amazon’s cloud computing technology, catch probability and other data heretofore seen as more of a guessing game or estimate are more trackable.

The NFL’s Next Gen Stats program is only 4 years old and the data underlying it — player location, speed and acceleration, gathered by sensores placed around the stadium and in player shoulder pads — was made available to individual teams beginning last season, said Ariel Kelman, AWS marketing vice president.

Jerry Milani
Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at jerry (at) jerrymilani (dot) com.