Hollywood Park and Cisco have entered into a partnership that establishes the technology leader as the official IT network services partner of SoFi Stadium and Hollywood Park. The agreement includes an end-to-end deployment of Cisco’s industry-leading sports and entertainment solutions across SoFi Stadium and Hollywood Park to create one of the most innovative and technologically advanced mixed-use developments in the world.
Hollywood Park, which is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke, will be built on Cisco’s intent-based networking technology. The secure platform will allow SoFi Stadium and Hollywood Park to streamline operations, facilitate IT and business innovation, and re-define what is possible for fans as part of the live event experience with new content, experiences and engagement opportunities.
“What Stan Kroenke is building at SoFi Stadium and Hollywood Park will undoubtedly serve as a crown jewel in a city known for creativity, risk-taking and bold statements,” said Ken Martin, General Manager of Sports & Entertainment, Cisco. “By partnering with Cisco, Hollywood Park is making a clear commitment to providing its guests with an unparalleled and seamless experience across the entire footprint of the property, all built on a technological foundation that allows us to be limited only by our collective imagination.”
The Cisco Connected Stadium Wi-Fi network at SoFi Stadium and Hollywood Park will utilize Wi-Fi 6, the next-generation wireless standard, and be the largest deployment ever of the technology in a sports venue. More than 2,500 Wi-Fi 6 access points in SoFi Stadium will deliver faster speeds for immersive-experience applications, more bandwidth (four times greater capacity than the previous Wi-Fi standard) and higher reliability, all while being less taxing on a device’s battery. The high-density network will also enable SoFi Stadium and Hollywood Park to leverage one secure Wi-Fi platform for employees, operations and fan-facing services.
“SoFi Stadium and Hollywood Park are the future of live sports and entertainment,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “We envision SoFi Stadium not just hosting world-class events like the Super Bowl and the Olympics, but also serving as a dynamic media platform. Our partnership with Cisco will set a new standard for the fan experience through cutting-edge technology that will enhance the way guests interact with live events, not only at SoFi Stadium but across all of Hollywood Park.”
The 298-acre global sports and entertainment destination will implement Cisco Vision, an end-to-end dynamic signage solution that combines high-definition video delivery with state-of-the art digital signage. The first-ever entirely 4K deployment of Cisco Vision will power approximately 2,500 screens throughout SoFi Stadium’s concourses, suites, concessions, as well as across Hollywood Park, making it one of the most sophisticated venues in the world to create and deliver media-centric experiences. With one central point of control for all screens, SoFi Stadium and Hollywood Park will have the ability to dynamically program every area of the property and take a customized approach for each screen as desired or needed.
Opening July 2020, SoFi Stadium is the centerpiece of Hollywood Park and the future home of the Los Angeles Chargers and Los Angeles Rams. Next to the stadium and under the same roof canopy is the 2.5-acre American Airlines Plaza and a 6,000-seat performance venue, which will hold a variety of events throughout the year, including esports, award shows, concerts and more. Hollywood Park is a mixed-use development that will feature a mix of residential, retail, and commercial spaces, as well as more than 20 acres of parkland for community use.
This partnership with SoFi Stadium and Hollywood Park builds on Cisco’s longstanding expertise in the sports and entertainment industry. Over the past decade, Cisco has partnered with venues, teams, leagues and organizations to bring fans a more convenient and customized live experience. Cisco’s sports and entertainment solutions are used in hundreds of venues in numerous countries around the world.