Health and wellness brand LARQ introduces the LARQ Bottle Movement, a new collection that will satisfy the artist, the athlete, or go-getter in you. The collection comes with new and exciting features like the soft silicone sleeve with an asymmetric design that creates a bold appearance. The LARQ Bottle Movement is designed for people on the move with a premium food-grade silicone grip that prevents slips, a lightweight build, high volume capacity, and a sporty aesthetic. The new silicone-gripped bottles are available in four striking dual-tone colorways: White / Coral, White / Marine, Black / Vert, and Black / Onyx available in two new bottle size variants – 24 ounces and 32 ounces. LARQ’s unique proprietary technology continues to positively impact consumer behavior by helping to battle dependence on single-use plastic and heralding access to clean drinking water.
“As a result of the overwhelming success of the original LARQ Bottle, we’re excited to unveil the LARQ Bottle Movement, a collection celebrating a large group of our consumers who embrace a fitness-focused lifestyle while maintaining a desire to responsibly access clean drinking water on the go,” said Justin Wang, LARQ CEO and Co-Founder. “We focused on what we could do to cater to these individuals, by enhancing the functionality through the bottle’s build and design–implementing a silicone grip, new sizing, lighter weight, and a sport-inspired look.”
Leveraging the most advanced technology in the world, the LARQ uses patented UV-C LED technology to purify water and clean the inner surfaces of the bottle by eliminating harmful sources through a photochemical reaction. At the touch of a button, the LARQ Bottle eradicates up to 99.9999% of harmful and odor-causing bacteria and viruses. UV-C light is emitted in the 280nm range – the optimal wavelength of UV light to eradicate bacteria and viruses – which is used in hospitals to sterilize surfaces without the use of toxic mercury. The professional food-grade stainless steel bottle is free of BPA, BPS, and Phthalates, making it unlike any traditional UV water purification technology on the market.
“UV Light has been demonstrated to be a safe and effective method to disinfect water,” said Dr. David Weber, MD, MPH Faculty – UNC School of Medicine. “UV is environmentally friendly, leaves no residuals and is microbicidal – effectively killing germs.”
Addressing the most common consumer pain points raised from the use of reusable bottles – odor and contamination, difficulty cleaning, and access to pure drinking water – LARQ technology intelligently activates every two hours in a self-cleaning mode, basking the water and the inner surface in purifying UV light to keep your bottle and water free of germs.